The Best CRM Software & Tools Must Try in 2025

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When you run a business, there comes a time when the scale exceeds the efficiency that human intervention can provide. Your business grows, and so does the target for sales. Too much data is pouring in from all channels, and organizing that data can become a huge task. How do you manage all of this while also managing other demands of a growing business?This is where Customer Relationship Management (CRM) software can make all the difference. I have reviewed and recommended the best 19 CRM software tools in this guide.

What is CRM software?

CRM software is an end-to-end solution that can help you manage, organize and track customer and lead information. The software enables you to get a bird's eye view of where you are and what you can do to develop stronger relationships and grow your business faster.Moreover, CRM software allows you to create workflows and assign tasks and ensure everyone is on the same page. CRM software also integrates with other business tools you may be using and delivers more efficiency.

Why are CRM tools essential for a business?

Here are the benefits your business will witness after using CRM tools.

Better customer service as the employees can access customer information in real-time.
An increase in sales as CRM software allows you to create and establish a sales process. You can analyze customer activity, identify leads and build your future strategy.
Advanced analytics to identify actionable items, see trends and measure your metrics.
Dashboards help your team achieve higher productivity.
A centralized database that anyone can access at any point in time.
Automated sales reports let your employees view their goals and targets.

How to choose the best CRM tools?

The first step in choosing the best CRM tools is to define your goals. Evaluate your problem to understand if you need help organizing business operations, tracking leads, enhancing closing rates, managing relationships or generating customized dashboards.Once you have identified your needs, the next step is to evaluate the CRM software tools available in the market. There are so many options that this step can become overwhelming. We have reviewed the top CRM tools available in the market and shared their pricing so you can make an informed decision.

1. Monday

Monday

Sam's takeThe platform has a lot of features, and I feel like I only use 30-40% of Monday.com's true potential. As a visual person, Monday allows me to see things at a glance! I like how I can color code groups and set up deals to show me how close I am to meeting my monthly goals. 4.7/5 Best For Simple custom automation to eliminate repetitive tasks and manual work Free Trial Period Yes Pricing Starts $30/month Try Tools

Monday CRM offers multiple customizable features, like a dashboard with almost 50 columns for you to choose from, to focus on what your business needs to grow. It can integrate with several third-party products to ensure your team can access a central database and collaborate on a single platform.

Pros

It has a Workload board, which is a colored dashboard to assign and track each employee's assignments.
A calendar feature lets you plan the projects and extend timelines so everyone is on the same page.
Analytical reports let you be on top of everything sales-related.

Cons

The free version is fairly limited, and you will quickly run out of free features.
The customer service is tough to reach on phone calls.
It can be expensive for smaller teams.

Product Updates

The latest product update includes WorkForms for making insights actionable, a native payment platform and exporting dashboard widgets to PDF.

Pricing

Here is a breakdown of the various pricing packages offered by Monday.

RecommendationMonday CRM is a great option for small businesses that have fewer options. Moreover, it is affordable as compared to the bigger names. It is an easy-to-use tool with several customizable options to get what you need.

2. Freshsales

Freshsales

Sam's takeOnce you get hands on this CRM, you will understand that it is so powerful and yet simple to use for sales and marketing personnel. There are so many features to love, such as Sales Sequence, Customer Journey, Automation, Deals, and so on. 4.6/5 Best For Advanced contact management, workflow automation, and AI insights Free Trial Period 21 days Pricing Starts $12.5/month Try Tools

Freshsales is a CRM tool part of a bigger suite called Freshworks. It offers a forever-free plan which provides several useful capabilities and features. The paid version is also competitively priced compared to other CRM software.It offers AI-powered contact and deal-scoring features to enhance your team's efficiency. An AI chatbot system allows you to have live chats with your leads and capture their information.

Pros

Contact leads via chat, email and phone.
AI-powered lead scoring so your team can focus on the most important leads.
Automation and customization of dashboards and reports.
AI-powered sales insights.

Cons

The integrations are limited.
Customer support is available only on weekdays.
The free version does not offer reports.

Product Updates

The last product update included a Shopify integration. The upcoming updates will contain lots of in-app features and better email optimization.

Pricing

Although the free version offers several features, the paid versions help you use the tool to its maximum potential.

RecommendationFreshsales is more effective for SMBs and SaaS. It can help your team streamline the sales process and deliver better output.

3. Salesloft

Salesloft

Sam's takeApart from other features that it offers,the integration with LinkedIn is great because it speeds up my research process. 4.5/5 Best For Automating emails, boosting outreach, and engaging with customers promptly Free Trial Period N/A Pricing Starts N/A Try Tools

Salesloft is a CRMsoftware that can drastically enhance the performance of your sales team if you are not currently using any other CRM tool. Integrating with other third-party systems is easy to transfer contacts and information.The tool has three key modules - cadence, deals and conversations.

Pros

It helps in organizing outreach efforts for better efficiency.
Easy prospect tracking for better sales results.
Create massive and personalized campaigns.
Allows the integration of several communication channels.

Cons

Importing and re-importing contacts are not seamless.
Sometimes, the systems can become unresponsive.
There can be a better way to assign roles.

Product Updates

The latest product updates include forecasting, out-of-office detection and multi-language support in conversations.

Pricing

The pricing of Salesloft varies as per the package you select for your business. There are four pricing packages - Prospect, Sell, Engage, and Enterprise.

Prospect – ideal for teams that want to focus on generating leads.
Sell – for closing deals.
Engage - to give a better post-sales experience.
Enterprise - includes everything.

RecommendationSalesLoft is an easy-to-use platform with abilities to create effective outreach cadence. Moreover, data analytics and email campaigns are two areas where the tool is very efficient. The platform allows users to make calls and track email open rates directly. The workflows with other teams are also seamless for easy task allocation.

4. Insightly

Insightly

Sam's takeInsightly has helped our company with being more organized. We can run the reports that we truly need and track down every single project, lead or opportunity. It's very user-friendly and the best part is it's fully customizable to truly fit our company's wants and needs. 4.2/5 Best For Marketing automation, project management, and customer support features Free Trial Period Yes Pricing Starts $29/month Try Tools

Insightly is a CRM software that purely focuses on small and mid-sized businesses. It is easy to use, and the process of transferring data and contacts is simple. The tool allows you to distinguish between leads and contacts to focus on what is more important. The reporting dashboards are customizable; you can add or delete items from them in real-time. Apart from that, you can create dashboards for different teams.

Pros

All the products are integrated seamlessly.
Lots of existing dashboards give you what you want.
Easy to use, the information you want in your dashboards is also easy to link.
Highly customizable
Competitively priced

Cons

The email templates are basic.
You will need to pay extra for email marketing.
The tool does not allow you to create your report format.

Product Updates

The latest product update is AppConnect which is an integrated automation platform. It enables Insightly to connect to all your other software applications.

Pricing

The pricing of Insightly starts at $29 per month to $99 per month.

RecommendationInsightly is definitely easy to use. It is ideal only for small and mid-size organizations. It is perfect if you are looking for something the users will easily get used to. However, it does not have any automated workflows, and the additional features in the Enterprise version may get expensive.

5. Keap

Keap

Sam's takeIt is a CRM, ecommerce, and marketing suite that is fully integrated. I can design a customer journey, build a marketing funnel, and track prospects as they progress from fully qualified customers to well-invested clients. 4.2/5 Best For E-commerce features for invoicing and native payment processing Free Trial Period 14 days Pricing Starts $129/month Try Tools

Keap is a CRMsoftware useful for small businesses starting their e-commerce platform and would like to automate sales and marketing solutions. Setting it up is simple with a dedicated customer service manager, and you can start immediately. The platform has useful videos to explain each feature to enable you to use it to its full potential.

Pros

It is an easy-to-use platform that allows you to integrate sales and marketing automation.
The customer support is good and is available throughout the day and night.
It allows you to collect and score leads.

Cons

There is a monthly fee for several integrations.
You can only migrate ten contacts and one landing page in the free version.
There is a contact-based pricing model, which means the fee increases when your business grows.

Product Updates

A priority at Keap this year is to help small business owners manage their email strategies, considering the privacy protection feature announced by Apple last year.

Pricing

There are two packages of Keap that you can subscribe to - Pro at $129/month and Max at $199/month.

RecommendationIf you are a new business with limited exposure to CRM tools, Keap could be the right choice for you. It allows you to automate emails and notifications. You can also set up triggers for appropriate action when a deal moves from one stage to another.

6. Pipedrive

Pipedrive

Sam's takePipedrive requires very little help to get your team started. When it comes to creating a consistent flowchart for sales possibilities, talks, and contract discussions, I like Pipedrive's structure. Pipedrive provides a logical structure for tracking sales cycles in an orderly and consistent manner. 4.2/5 Best For Communication tracking, Workflow automation with 300+ integrations Free Trial Period 14 days Pricing Starts $9.99/month Try Tools

Pipedrive is a CRMsoftware that works well for any industry. It is particularly beneficial for marketing agencies or marketing and sales teams looking to enhance their performance. It offers visual pipeline management to help you track and convert potential leads. The best part is that a sales assistant shares tips and feature recommendations depending on what your team uses. When someone makes any change to the settings, everyone gets a notification.

Pros

Create workflows with a simple drag-and-drop interface.
Complete campaign management with options like web forms, live chat widgets, and chatbots to capture leads.
Smart contact data gathers information from the online activities of your contacts.
Customizable reports like deal tracking, lead reporting, and revenue forecasting.
Create and share live dashboards with your team.

Cons

The pages may be slow to load.
Does not offer social media channel integrations.
Customer support is only through chat and not phone calls.

Product Updates

The latest product updates at Pipedrive include analysis functionality, a chatbot, lead-management features and in-app campaign notifications.

Pricing

The pricing of Pipedrive ranges from $9 per month to $59 per month for enterprises.

RecommendationPipedrive is advisable if you want a sales tool to organize and manage your work. It has a high focus on building a sales funnel, and you get several features to accomplish that.

7. Agile CRM

Agile CRM

We live in a time where customers appreciate a human touch instead of the age-old sales approach. To offer this, teams must act fluidly and adapt to the environment. Agile CRM enables this and allows your teams to respond swiftly to the demands of the customers.Agile offers an effective contact management system that helps you engage your customers. There is a feature of automated lead scoring that allows the team to focus on the most important leads.

Pros

It is easy to set up automated campaigns.
The tool can take some time to get used to.
Agile CRM helps in organizing and publishing schedules.
The Email Marketing feature allows lots of customization.

Cons

The previous customers have not been very happy with the customer support.
There are no modules only for sales, marketing or service.
The lower-priced packages miss some key features.
The free and starter packages have very few integrations.

Product Updates

Agile CRM's latest product updates enable you to manage your entire business from one place.

Pricing

Agile CRM offers different packages, from a free package for small businesses to packages designed for enterprises that want more support.

RecommendationAre you looking for an all-comprehensive tool that delights your customers and enables your team to deliver a high-quality experience to every customer? Well, Agile CRM is your answer.

8. Salesforce

Salesforce is one of the most trusted CRM software used worldwide as it offers solutions that exclusively cater to the industry and company type. It is particularly useful for businesses expecting growth as you get the flexibility to scale the software as your business grows. It offers several features to manage complex relationship dynamics, and you can pick and choose as per the stage of your business.Salesforce allows you to customize and automate business processes through a user-friendly interface. You can use it to create workflows and auto-assign tasks for deals to go through smoothly.

Pros

A plethora of options for personalization and customization.
Several advanced features like automation and 24/7 customer support.
Advanced account and contact management.
Seamless third-party integrations and easy collaboration.

Cons

Expensive for smaller set-ups.
Too many features for smaller companies.
The installation is complex and time-consuming.

Product Updates

The latest product updates include subscription management, resolving cases faster through cross-functional experts and intelligent recommendations to reduce emissions.

Pricing

The price packages start at $25 and go up to $300 for different features.

RecommendationSalesforce is advisable if you are in a growing phase or have already been established as a large organization. If you are in the initial stages of your business, Salesforce may be a bit too advanced.

9. Hubspot

Hubspot is perhaps the most powerful name in CRMsoftware. It comes with special modules for sales, marketing and customer service. The best part is that its free version is exhaustive and lets users test all the features.It is particularly useful for inbound marketing as it enables you to manage all digital activities. For instance, the tool allows you to publish blogs, enables better searches, and tracks and manages ads and social media channels.Hubspot facilitates stronger customer relationships with email templates, tracking, and call recording.

Pros

Comprehensive free version with several free features.
Flexible pricing to select the features you want.
Easily scalable to manage the growth of your business.
Intuitive and user-friendly platform with easily-accessible features.
Simplifies content creation through drag and drop features.
Good customer support.

Cons

The pricing can get confusing when you want more features.
The free plan does not come with any customer support.

Product Updates

The latest product update includes customer service and ticket resolution, and native payment processing.

Pricing

The pricing for Hubspot starts at $45 per month to $3200 per month.

RecommendadionHubspot is a great CRM software as it offers everything possible under the sun to manage your customer relationships. With everything available on one platform, the team can focus on generating and converting leads.

10. Dynamics CRM

Dynamics CRM is a tool by Microsoft with powerful features to make contact with your customers and sustain a long relationship with them. This CRM software is more suitable for large organizations with multiple features like real-time analytics, performance metric tracking, and AI-based customer recommendations.

Pros

The tool allows your teams to gather data for decision-making.
Your marketing team can run multi-channel campaigns to approach the customers through their preferred channels.
View sales figures and key performance metrics in real-time.
The tool is scalable to meet your future needs.

Cons

It is significantly pricier than other CRM tools.
It takes time to onboard all the teams due to the platform's complex capabilities.
Users require some practice to get used to it.

Product Updates

The latest product updates under Project Operations give business leaders better insights and help the sales team win more deals.

Pricing

Since Microsoft Dynamics has several different modules for different teams, the pricing is different too. Here are a few examples of pricing to give you an idea.

RecommendationMicrosoft Dynamics CRM is suitable for large companies that have complex demands. It is an all-in-one tool that has something for everyone, like the sales team, customer service team, finance, marketing and the HR department.

11. NetSuite

NetSuite is an integrated cloud business suite by Oracle. It has tools for CRM, ERP, and accounting. The enterprise-level CRM module offers multiple features to manage all things sales and marketing. The best part is that it allows you to support the entire life cycle of a customer.The availability of other modules enables you to create a central database with exhaustive workflows.

Pros

Easy integration with other modules.
Allows you to build B2C and B2B e-commerce sites.
Built-in customer service management tools.
Create workflows to assign and manage customer escalations via phone, email and web.
A searchable knowledge center with resources to answer common questions.

Cons

You will have to take the annual license for other NetSuite products even if you only want to use the CRM tool.
The initial NetSuite setup comes at a cost.
Sometimes the speed can be slow.

Product Updates

The latest updates include new CRM Dashboards, Roles and Reports.

Pricing

The pricing is not available online. Interested buyers have to call for it.

RecommendationThis CRM tool is ideal for managing everything like financial management, supply chain, warehouse management, and HR under one roof. As a result, you don't have to worry about third-party software integrations. It is perfect for large organizations.

12. Zoho CRM

Zoho is one of the most popular CRM applications available in the market that has had a high focus on small and mid-sized organizations. It is ideal for startups and supports lead conversion and customer engagement to grow and scale.As the business grows, this CRM tool provides multiple features to support your growth in a short time. It is highly versatile and works for most companies in most industries.

Pros

The installation and setup are easy and quick.
Simple design that allows you to access what you need easily.
Flexibility and a lot of customization options to increase your sales and manage your finances.

Cons

The customer service wait time can run into several minutes.
The free and lower-paid versions do not offer much.
Integration of different verticals can be difficult.

Pricing

The different packages of Zoho CRM are priced at $12, $20, $35 and $45 per user per month.

RecommendationZoho is one of the few CRM tools that are as useful for small and medium organizations as for larger ones. As your business grows, you can select for the higher versions to use other functionalities for the optimum performance of your sales teams.

13. SugarCRM

SugarCRM is a good product for businesses that want to customize the home page and focus on what matters. You can get an overview of what is happening with each and every customer and also get to see your leads. This CRM has too many features that confuse a new user or a small business. However, they offer plenty of support and training to resolve any issues.

Pros

It allows you to self-host the website and bring down the costs.
The customer service is good and can go out of their way to deliver what you want.
The UI is clean and, despite having all the bells and whistles, doesn't overwhelm.

Cons

The speed can be slow sometimes.
Too many features can perplex a new user.
The integration process can get complicated.

Product Updates

The latest update at Sugar CRM focuses on the improvements in the deployment, administration and UX improvement.

Pricing

The pricing range is quite wide at Sugar CRM. You can take a look at them here.

Recommentation

SugarCRM is a fantastic option for small-business owners who want to keep the costs down and need only a few functionalities. The price point is affordable for such users. It is also useful for marketing and advertising agencies who want to create custom workflows.

14. SageCRM

SageCRM is one of the best CRMsoftware for small and mid-sized companies looking to cut costs, optimize performance and grow faster. It is an affordable, easy solution to onboard and manages your sales and marketing.

Pros

Offers other modules to integrate your HR, finance and ERP on one platform.
Frequent product updates are given to match the new products in the market.
Easy to create, file, and manage contracts for a more efficient contact management system. You can also sync it with Google contacts.
You can customize workflows and create new processes to solve your unique problems.
The reporting and forecasting allow you to prepare for the future.
SageCRM allows you to source quotes and receives shipment and delivery updates for better customer service.
You can customize it in-house as well.

Cons

It is not compatible with several other applications.
The customer support is not very efficient.
Each different module costs money.

Product Updates

The latest updates are mainly focused on improvements in Deployment, Administration and UX improvement.

Pricing

SageCRM does not list pricing details on a public platform. You have to connect with their sales team to get a quote.

RecommendationSageCRM offers several features that work well for small and medium businesses. However, you can also explore other CRMs and get a pricing quote to compare.

15. Zendesk CRM

Zendesk started with a help desk and released a CRM tool later. It is a good option for small and mid-sized businesses and contains most features you may need. They also offer advanced analytics to get more insights.

Pros

Once you understand all the bells and whistles, the platform is easy-to-use and efficient.
The Reach feature gives you access to an elaborate pool of contacts to create business opportunities.
The Zendesk Sell module has several default widgets you can add to the home screen.
You can integrate it with Zendesk's own help desk to deliver better customer service.

Cons

The reports have limited options to customize.
It has limitations if you are not looking for help desk support.
You cannot share custom views with other users.

Product Updates

The latest product updates at Zendesk include new chat dashboard redirect links, trial intent questions, and some new features in the ticketing system.

Pricing

There are three packages offered by Zendesk, and their details are as mentioned below.

RecommendationZendesk is a very useful product if you also want help desk support to resolve your customer queries. It is not very useful for large organizations as the platform offers limited features at a higher price.

16. SalesMate

SalesMate is a CRMsoftware that can help you create a useful and simple sales process for your team to achieve their targets.

Pros

Easy to set up and onboard.
Clean and simple UI that is easy to use.
The customer support is good.
Helps you make targeted calls for more conversions.
Offers several advanced reports like sales forecasting and sales reports for better insights.

Cons

It is not the best option for data sharing.
Customers have shared issues with emails through the platform.
Customer service can keep you waiting for a long time to resolve your queries.

Product Updates

The last update at SalesMate includes Drag & Drop Email Template Builder and Editor.

Pricing

There are four packages for SalesMate - Starter at $12, Growth at $24, and Boost at $40 per user per month, respectively.

RecommendationIt is a CRM tool with affordable options. In fact, it can give you more features at a lesser cost.

17. Shape

Shape is a CRMsoftware dedicated to mortgage lenders and offers a multitude of features useful for them. It provides an end-to-end solution to fulfill all your needs from pre-loan through post-close.

Pros

Intelligent automation, like creating workflows, enables you to meet your business needs.
The graphs are organized to allow you to read the information more easily.
The customer service is quick in giving a response.
You can work with the team at Shape to customize your needs.

Cons

You have to pay for several additional features.
The customer service support is not great.
It does not offer a free trial.

Product Updates

The latest product updates include enhancement of features for customer point of sale, digital advertising and lead scoring.

Pricing

You can connect with the sales team at Shape for the pricing of Lead Scoring and Digital Advertising features. For Customer Point of Sale, the charges are $59 per user per month.

RecommendationShape is a useful CRM software for mortgage lenders as it is built to suit their needs. It contains extensive features. So be ready to be present throughout the installation process to get what you need.

18. Copper

Copper CRM is a fantastic tool for businesses that use Google products like Google Workspace, Gmail, and Google Calendar.

Pros

Integrates directly with Gmail, so you don't have to leave it.
Allows you to automate workflows and tasks.
A clean design makes searching and tracking relatively easy.
Has a robust lead management system.
The onboarding is fairly simple.
Has great security measures to protect your data.

Cons

The entry-level plan does not contain several features like workflow automation, integrations and customized reporting. You will need to pay extra to use them.
It may not work well for you if your business does not use Google Workspace.
Does not contain several features as the focus is more on simplicity.

Product Updates

The team at Copper is working to give customers the ability to apply advanced text filters for better record identification.

Pricing

The pricing at Copper CRM ranges from $29 per user per month for the Basic plan to $119 per user per month for the Business plan.

RecommendationCopper CRM can be a fantastic add-on CRM tool if your sales team relies heavily on Google Workspace. It is not flexible to integrate with other tools and is not recommended in that case.

19. Nimble

Nimble is a simple CRM most useful for small businesses. It helps in tasks such as organizing contact lists, tracking timesheets and scheduling, which can vastly help your business grow.

Pros

It is easy to set up and use, even for first-time users.
It can get automatically integrated with Gmail and social media.
The layout is clean and thus has a faster learning curve.

Cons

The email templates are dated and can be improved.

Product Updates

The last update at Nimble was a two-way sync with Microsoft 365 contacts.

Pricing

The pricing of Nimble is simple and costs $19 per user per month.

RecommendationNimble is advisable for first-time users looking for a CRM tool to fast-track their sales process. It comes with several useful features at an affordable rate. However, the fairly simplistic tool may not work well for bigger and more complex organizations.

Conclusion

Finding the right CRMsoftware is essential. It can take your complete business to the next level. When your marketing team can widen their reach and the sales team can target potential customers, your business will begin to grow exponentially. It is advisable to identify your needs and conduct market research to select the right CRM software for greater success.