7 Practices to Improve your PPC Campaign Performance

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<p>When it comes to <a href="https://thenextscoop.com/category/sem/" target="_blank" rel="noopener noreferrer">search engine marketing</a>, PPC(Pay-per-click) is ruling the landscape. <a href="https://thenextscoop.com/ppc-trends-2018/" target="_blank" rel="noopener noreferrer">PPC is the most effective</a> form of online marketing that gives you the highest ROI.</p>

<p>This is an awesome <a href="https://thenextscoop.com/11-things-you-should-have-to-market-your-brand/" target="_blank" rel="noopener noreferrer">way to promote a brand</a>, where the brands pay an amount to Google whenever their ad is clicked. Through PPC advertising, you can gain a feasible amount of relevant and targeted traffic to your website.</p>

<p>The <a href="https://thenextscoop.com/design-display-ads-for-ppc-campaign/" target="_blank" rel="noopener noreferrer">concept behind PPC advertising</a> is simple- where you can create ad campaigns and link them with relevant keywords and phrases. PPC advertising gives you complete control of your ad elements, including content, price, and where your ads are displayed.</p>

<p>PPC ads can target users based on age, geographic location, language, device type( desktop, laptop, tablet etc), and device operating system(Windows, iOS, Android). Google AdWords is the most popular and common type of PPC advertising platform, and it is cost-effective.</p>

<p>PPC advertising is scalable, and you can fill your pocket with a considerable amount of money if you use it strategically. So if you are longing to <a href="https://thenextscoop.com/brief-ppc-guide/" target="_blank" rel="noopener noreferrer">use PPC for your business</a> and want to achieve great results, then this article might be of your interest!</p>

<p>Before we jump into the subject, let me tell you the common PPC advertising mistakes to avoid and improve your PPC advertising performance.</p>

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<h2 class="wp-block-heading" id="h-1-common-ppc-mistakes"><strong>1. Common PPC mistakes</strong></h2>

<h3 class="wp-block-heading" id="h-i-not-focusing-on-landing-pages"><strong>i. </strong><strong>Not focusing on landing pages</strong></h3>

<p>Many marketers concentrate only on their ad campaigns and ignore landing pages. This will hamper the PPC results as Google Adwords will consider the relevancy and contents of each landing page to measure the quality score of each ad.</p>

<h3 class="wp-block-heading" id="h-ii-neglecting-remarketing"><strong>ii. Neglecting remarketing</strong></h3>

<p><a href="https://thenextscoop.com/ensuring-remarketing-success/" target="_blank" rel="noopener noreferrer">Remarketing reconnects you</a> with the people who are interested in your product and services. Junk traffic must be bypassed, and make sure you target the <a href="https://thenextscoop.com/boost-sales-effective-remarketing-tactics/" target="_blank" rel="noopener noreferrer">right audience through remarketing</a>.</p>

<h3 class="wp-block-heading" id="h-iii-stuffing-too-many-keywords"><strong>iii. Stuffing too many keywords</strong></h3>

<p>Using too many keywords in an ad group will lessen the relevancy of your ad. Short keywords will produce more clicks and further increases the keywords if required.</p>

<h3 class="wp-block-heading" id="h-iv-not-including-product-images"><strong>iv. Not including product images</strong></h3>

<p>E-commerce ads that do not have a product image will never drive traffic, as people tend to look for the image of the product that they are interested in buying.</p>

<h3 class="wp-block-heading" id="h-v-making-ad-text-mistakes"><strong>v. Making ad text mistakes</strong></h3>

<p>Make sure your ads are high quality by adhering to the Google Adwords rules. Check your spelling & grammar and make sure you meet professional and editorial standards.</p>

<p>If you want your PPC campaigns to be successful, you must avoid these common mistakes. Avoiding these mistakes will save your marketing budget and generate targeted traffic to your website.</p>

<p>Let us now move on to the main purpose of this article- how to improve your PPC performance. This article will describe how to optimize your PPC campaigns and ultimately drive results for your business!</p>

<h2 class="wp-block-heading" id="h-2-understand-your-ppc-campaigns"><strong>2. Understand your PPC campaigns</strong></h2>

<p>The first and foremost thing you must do is know what you are doing. Understand your business goals and set campaigns based on your needs and objectives. You have to craft a definite roadmap before <a href="https://thenextscoop.com/effective-advertising-campaigns/" target="_blank" rel="noopener noreferrer">starting your campaigns.</a></p>

<p>If you don't know the purpose of your PPC campaigns, you will end up using the wrong keywords, creating the wrong ad copies and targeting the wrong people. Finally, you will lose a lot of dollars.</p>

<p>If you want to build your brand, you should focus on CPM (cost per thousand) campaigns. You should run CPA(cost per action) campaigns if your motive is to increase conversions. Therefore, you must have defined goals for your PPC campaigns.</p>

<h2 class="wp-block-heading" id="h-3-keywords-matters"><strong>3. Keywords matters</strong></h2>

<p>Keywords are crucial for any PPC campaign. Choose keywords that are best and relevant to your products and services. The next thing is to <a href="https://thenextscoop.com/keyword-research/" target="_blank" rel="noreferrer noopener">focus on high-performing keywords</a>.</p>

<p>For this, check for the keyword's click-through rate(CTR), quality score and conversions. These high-performing keywords bring you more clicks. Also, remember to change the bidding tactics for these keywords.</p>

<p>By doing this, you can draw out the optimal bid for each keyword. Constantly check the quality score of the keywords, as they are the performance indicator for the keywords.</p>

<h2 class="wp-block-heading" id="h-4-pause-the-keywords-that-are-not-performing-well"><strong>4. Pause the keywords that are not performing well</strong></h2>

<p>Now you know which of the keywords are performing well. On the other hand, you will have to identify and pause the keywords that are not performing well. These non-performing keywords will ruin your ad spent as they do not generate traffic or conversions.</p>

<p>So, how do you identify the non-performing keywords? Non-performing keywords do not get impressions, clicks, and conversions. Keywords with no impressions should be immediately paused as users are not searching for them. If a keyword has impressions but no clicks, this means the keyword lacks relevance.</p>

<p>Lastly, your PPC campaign is not managed correctly if a keyword gets clicks but no conversions.</p>

<h2 class="wp-block-heading" id="h-5-check-the-quality-score"><strong>5. Check the quality score</strong></h2>

<p>A quality score has a <a href="https://support.google.com/google-ads/answer/2454010?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en" target="_blank" rel="noopener noreferrer">tremendous impact</a> on your paid search campaigns. This is Google's rating of the quality and relevance of your PPC ads.</p>

<p>Your quality score is based on various factors, including CTR, the relevance of keywords, landing page quality, the relevance of your ad text, and the historical performance of your account.</p>

<p>If your quality score is pretty good, Google will reward you with higher ad rankings and lower costs. Ensure your keywords are relevant to your ad copy and the contents of your landing pages for a better quality score.</p>

<h2 class="wp-block-heading" id="h-6-bid-optimization"><strong>6. Bid optimization</strong></h2>

<p>Bid optimization is essential for successful PPC campaigns. PPC campaigns with a minimal budget must focus on top-performing keywords. For this, you must adjust the bids to keep them top-of-page. PPC bidding can be complicated.</p>

<p><em><strong>Recommended:</strong> </em><a href="https://thenextscoop.com/automation-future-ppc/" target="_blank" rel="noopener noreferrer">Is Automation the Future of PPC?</a></p>

<p>Therefore, you can use the automated bidding option in Google Adwords or a third-party bid management solution. Google's automated bidding option is free, but you must pay for third-party bidding software.</p>

<h2 class="wp-block-heading" id="h-7-refresh-ad-copy"><strong>7. Refresh Ad copy</strong></h2>

<p>Ad copy is the main text of the PPC campaign. Ad copy contains the relevant keywords that attract customers to your website. Your ad copy should compete with the customers' clicking it.</p>

<p>Adding a call-to-action button to your ad copy is an excellent way to optimize performance. Ensure your ad copy is responsive, allowing mobile users to see your ads on any smartphone.</p>

<p>Creating responsive ads will improve CTR and <a href="https://thenextscoop.com/smart-ways-to-increase-website-traffic/" target="_blank" rel="noopener noreferrer">traffic to your website</a> from mobile devices.</p>

<h3 class="wp-block-heading" id="h-conclusion"><strong>Conclusion:</strong></h3>

<p>Many <a href="https://thenextscoop.com/scale-digital-marketing-agency/" target="_blank" rel="noopener noreferrer">digital marketing agencies lose out on global business</a> because their hands are tied up with existing clients. Hope you are armed with the nitty-gritty of the PPC campaign performance. Incorporate the above-said ideas into your PPC strategy for a result-driven business.</p>

7 Practices to Improve your PPC Campaign Performance

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