Testing the app before its official launch is a necessity. Everybody involved in the development process wants the customers satisfied with the final product as much as possible. Ultimately, it will require the testing process, including an in-house one, and then in real-world settings with actual users. Besides the obvious
Artificial Intelligence has become a strong ally for sales organizations with high volumes of opportunities and lead generation, mainly, because it provides fast and accurate support when performing for different sales stages. In fact, as stated by a Gartner report, implementing AI in sales strategies increases conversion rates up to
The visual medium has always drawn people’s attention since prehistoric times as it provides optical stimulation that triggers different emotions in the brain. Hence, videos have become one of the most impressionable modes of communication in recent years. From paintings to television and then to internet video platforms; the
Running a business and maintaining a high level of success for a long period of time is a difficult task. It takes a lot of hard work and dedication to be at the stage where you can be in a comfortable position to watch your business grow in the right
Growing a small business to the point where it can rival a large chain corporation is a dream that many entrepreneurs think is unachievable. According to Forbes, as much as 80% of new small businesses are doomed to fail. Just surviving can be a challenge to some companies, and because
Social media has its limitations as far as customer and prospect engagement is concerned. A simple bit of research (add a link to post The Social Media Myth) on your part will show that the percentage of people making comments on business page posts on Facebook or LinkedIn is quite
Then, why the hell results don’t seem to be achieved? Are you concerned about your ranking and traffic? You might be on the brink of falling after reviewing your latest digital marketing strategy. You may have done everything to make ends meet but, still, you are not able to
With the various digital marketing tactics out there, modern branding has taken off in a full sprint, challenging advertisers and marketing departments to keep up with its rapid pace. So long are the days of traditional advertising where medium options were limited and simplified. It’s no longer a quick
The first thing which appears when a customer goes to your website is the landing page. Just like at your house, a website should make visitors feel welcomed and comfortable as soon as they arrive. Because this page has to do with your business, you want your visitors to be
The digital age has injected an unprecedented slew of scandalous data breaches into our everyday lives, with millions of people around the world justifiably living in fear of having their personal information spread online for everyone to see. Given how worried so many people are about data privacy and information
It can be hard to develop any marketing strategy without a clear idea, especially for businesses where digital marketing strategies seem to change all the time without any real understanding of what works. One of the proven ways to seek returns on your marketing efforts is through content. However, many
You’ve probably watched countless video advertisements at this point in time. You might have even wondered what it was like to star in such an advertisement. But did you ever imagine your small business could have a video ad of its own? Now, you might be worried that you
Whether it’s conferences with staff members or meetings with clients, businesses spend a lot of time communicating. Thanks to technology, it has become easier than ever for business owners, employees, stakeholders, and clients to connect. Even if they are located in different parts of the world, the Internet has
The ongoing evolution in the digital landscape has completely changed how enterprises do business today. Technologies are continuing to change how we use the Internet, both at a day-to-day consumer level and on the business level. Five years ago, digital marketing was all about apps or infographics, However, a new
Email marketing is an excellent tool for engaging directly with clients and prospects while boosting your Return On Investment (ROI). However, as a business owner or a marketer limited with time, it can be a challenging task to keep up with. From this article, you’ll find out: How to
A well-maintained blog is an excellent tool for a brand to have in its arsenal. Though it can provide many benefits — like enhancing emails and social media activity — I believe blogs are primarily an SEO asset. They can capture new readers and answer their questions if done correctly, strengthening brand
