Isn’t the world becoming digital at a freakishly fast pace? In today’s high-tech age, the magic of digitalization has got everything transforming at a faster-than-light speed including businesses, education, entertainment, social interactions, fashion trends and even the products and services we use. You might have heard of Artificial
Not long ago, businesses used to rely on papers and excel sheets to keep track of all the activities and metrics. But all this would change as we moved into the digital age. Businesses needed a more sophisticated way to keep a record of their clients, and CRM helped them
The development of artificial intelligence provokes the question of people whether their work will remain relevant and whether they can be calm for their employment. The popularity of the question is so great that the site “Will Robots Take My Job?", was created, where you can find out if
Digital Healthcare Marketing A patients' journey does not begin from the moment he enters into a hospital to get treated; instead, it begins from the moment he finds awareness about the problems he is facing and to find the best specialist for the treatment. The impact of digital healthcare
According to McKinsey’s COVID-19: Implications for business report, “Large-scale quarantines, travel restrictions, and social-distancing measures drive a sharp fall in consumer and business spending...” While this may seem like adding more gloom to an already dark situation, there is a ray of light - an opportunity to build your
Over the past decade, the percentage of people who listen to podcasts all around the globe has doubled. Apart from the increase in audience size, advertisers have now flocked to infuse funds into this platform, so it makes a lot of sense if you want to profit from that with
It’s coming. America’s third (or maybe fourth) favorite holiday is just around the corner. In the days that follow, chocolate bunnies will be a common sight; there will be services in the church, and people will gather to celebrate a special time of the year. Although there is
It’s important for every company to promote its brand to promote itself and increase its awareness. The best way to do this is by creating good content marketing strategies that will address the needs of your customers while reaching the goals you’ve set for your business. The same
Little definition so that we are all aligned: When we talk about lead generation, we are, of course, talking about creating business opportunities. The leads. These are the "prospects" who will potentially become customers of the company if they go through the entire sales funnel. Previously uncovered thanks
Email Marketing has become one of the most important tools for any online eCommerce business across the globe. It plays a very important role in creating email strategies for campaigns, advertisements, promotions, and various sales events & announcements for email marketing. These days, creating an email strategy for your online
Shopify is one of the most used eCommerce platforms in the world, in part because of how simple it is to launch a new store. Over one million merchants are using Shopify worldwide calculated in October 2019. However, opening a Shopify website is nothing if it has no visitors. Or,
We all know that the digital revolution is shaping the marketing industry. Since the Third Industrial Revolution, digital marketing has been riding a roller coaster every decade because of technological advances. We are in the early stages of the fourth industrial revolution, combining physical, digital and biological systems. As data
Multi-channel marketing is an intricate process, which requires a well-thought-out strategy so that your target audience does not feel annoyed. Let’s have a look at multi-channel marketing in detail. Table of Contents What is Multi-Channel Marketing? Dos and Don’ts of Multi-Channel Marketing 1. What is Multi-Channel Marketing? The
Social media has quite become an integral part of everyone’s lives. From those who use it for entertainment or business improvement, social media is no longer a place of escape; it’s an area to boost popularity and brand awareness, and flash about a life everyone wishes they had.
Let’s start with the simple stuff. Business-to-business marketing, often referred to as B2B marketing, is the process of marketing products, services or solutions to other organisations. B2C marketing, on the other hand, is when companies market their products directly to consumers. These two different forms of marketing have similar
I know, I know. As a content marketer, you don’t exactly want to spend your valuable time working on dull content. Especially when there are a million-and-one other more exciting things to explore and discuss. However, what’s deemed as ‘boring’ content can give some of the best results.
