The pandemic and self-isolation year have changed the state of things in almost all areas of our lives. They forced many financial organizations to look at their business in a new way and even reconsider their priorities. Almost all of them have switched to working with clients via the Internet,
When we discuss SEO, all points go in favor of highly optimized web pages. If we mention a content format that is very similar to a web page based on appearance and function, nothing can beat a PDF file. According to the Google Webmaster blog, PDF was indexed by Google
What is Micromanaging? Micromanaging can be defined as a style of supervision that sees executives very closely observing how their staff are working and trying to control every aspect of it. Some people think this approach works, but this isn’t the case. Not only is it demoralizing, but it
2020 has forced membership organizations to learn how to operate in a completely new environment. Due to the pandemic's restrictions, many organizations have felt a hit and struggle to hit their financial goals, keep their members engaged, or continue helping their communities. Gone are the days of organizing
Similar to how smartphones are updated with newer, better versions every couple of months; Search Engine Optimization (SEO) strategies, too, get an 'upgrade.' In fact, Google itself claims that it makes thousands of updates to search algorithms every year! While it may not be possible to be updated
While training employees is a choice for many businesses, it isn’t the case with industrial training. Manufacturing businesses operate with heavy and potentially dangerous machinery and training employees is a serious safety measure. Not to forget, most manufacturing businesses are required to train their employees because of the compliance
Entrepreneurship is a growing trend. Especially during this pandemic, people want to explore opportunities to earn money from home. Like any other investment, doing business requires knowledge and skill. Of course, you won’t be content with keeping your business small. If you’re going to make an enterprise, you
The World Wide Web is a vast space filled with trillions of webpages. A quick search on Google or Bing would bring you results for your query. If you’re a marketer or site administrator, one of your greatest desires might be positioning your website on the highly coveted first
It’s always daunting to embark on an entrepreneurial journey. There’s no way you can be ready for the obstacles you may face along the way. Of course, there’s also no guarantee of success. However, it can be hugely rewarding to pursue a career in entrepreneurship despite all
If you plug ‘customer churn’ into a search engine, you’ll be rewarded with pages and pages on the subject - mainly containing advice on how to prevent it. This is because customer churn is very much considered to be a bad thing - but is that always the case?
Customer loyalty is, in essence, something that all companies should work towards. After all, starting a for-profit company is to attract and retain customers who buy your products to drive revenue. Attracting and maintaining loyal customers is becoming increasingly difficult as more and more businesses join the market looking for
You've spent thousands of dollars building the perfect website, laboring over user journeys, crafting beautiful imagery, and getting the copy just right. So, why do you have such a high bounce rate? Your beautifully crafted site isn't generating the traffic you'd expected, and it&
From traditional TV commercials in the past to today’s YouTube, Dailymotion, TikTok, Snapchat, as well as Vimeo, video has become an indispensable part of our daily lives. Why is video so popular? The popularity of video is closely related to the emergence of social media. In addition, compared with
Social proof is a great way to showcase the value of your brand and products to potential customers. When consumers see more people engaging with an online store, it is more likely that others will start to perceive the same store as more desirable than if they visited that store
With customers’ ever-shrinking attention spans and the fast-paced nature of our digital environment, marketing needs to efficiently use data and advanced analytic techniques as never before. Customers go through an avalanche of often impersonal and generic offers daily. To stay competitive, companies need to provide customers with increasingly relevant and
The COVID-19 pandemic hit the world at the start of 2020 and since then, our lives haven’t been the same. In one way or another, all of us have been affected-either directly or indirectly by the pandemic. However, the economy especially of the small and medium-sized businesses has suffered
