Now, more than ever, the business world is getting crowded, more competitive, and rapidly changing. And, one aspect that every business owner should prioritize is finding ways to improve business marketing to keep up with consumer demands, overcome challenges, and earn positive sales outcomes. Business marketing refers to all online
As a publisher, your subscribers are key. Without them, no one will read your content, and your magazine won’t make money. As a result, it is important to use all of the tools at your disposal to win new subscribers and retain loyal ones. The good news is the
Digital marketing is ever-evolving, and one of the most notable trends of the last few years has been the rise in affiliate marketing. Once seen as the dark side of online acquisition and favoured by pyramid schemes and multi-level marketing fraudsters, affiliate marketing is now increasingly legitimised – and easier to
For brands and manufacturers with existing product catalogs, launching their products on ecommerce can be the beginning of something beautiful. It can be the start of a new chapter with themes like more sales, better branding and greater customer lifetime value. Brands launching products to ecommerce can also experience a
Every day, all across the world, excited entrepreneurs, business owners, and creatives launch their new websites. The only problem is those websites are littered with mistakes. Yes, no website is perfect, and even the biggest on the web right now will have little errors that make life difficult for visitors
Social proof is an incredibly important part of any website that aims to convert its visitors into clients or customers. It lends an added level of credibility and trustworthiness to your pages, and it testifies to the quality of your products or services. Consumers inherently trust social proof as it
For every business that is mindful of scaling up its profits and reach, a presence on LinkedIn is a must. This is because, to grow your business in the 21st century, you need an online presence and engagement, particularly on a platform such as LinkedIn. Doing this will help you
If you're running an online shop, one of the most frustrating problems you've encountered is seeing customers turn up, look around, add things to their cart, and completely vanish. You can verify this through your analytics, which will highlight it as an "abandoned cart"
The sharing of information is crucial to any organization. As such, it is important to ensure that your organization—whether it is a business, a school, or a volunteer group—is able to share information efficiently between its members. There are many ways an organization can share information more efficiently,
In today’s digital era, companies have easier access to data than ever before, which helps them make important business decisions. Data is one of the most prized assets held by any business. As the world becomes more connected, the amount of data held by the average business expands exponentially.
Even as one of the most robust eCommerce platforms worldwide, Magento is still vulnerable to being compromised. Web scan results conducted by cybersecurity company Foregenix show that 28% of Magento 2 websites are significantly vulnerable to cybercriminals. As a business owner, you are responsible for the security of your customer’
The transfer of information to electronic media and the use of digital technologies have already become an integral part of our daily lives. The introduction of paperless workflow and e-forms can significantly increase the efficiency of any business or advertising campaign. You can save on paper and other stationery and
The best strategies to supercharge your sales and revenue with an easy to run an ad campaign Forget everything you know about Google Adwords if you are running an eCommerce store. Sure, you can still promote your site through Google ads if you’re having a sale or something like
The COVID-19 pandemic has compelled businesses to look for new ways to train personnel to accommodate the changes brought about by quarantine and lockdown restrictions. To continue operations, business managers have introduced the work from home arrangement for some employees. This arrangement is necessary to minimize face-to-face interaction while being
45% of organizations don’t have a clearly defined marketing strategy. And considering the abundance of available opportunities, that’s a concerning fact. Many companies are still unsure about how to attract qualified leads online, using sporadic and unfocused strategies that usually don’t produce consistent results. However, the good
Marketing and sales engagements are a crucial requirement for any business, especially small businesses that are just starting up. These two activities form the backbone of any business growth, both in terms of profitability and customer satisfaction. A lot of small businesses start with a good product or service but
