7 Most Untapped Digital Marketing Strategies for e-Commerce

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E-Commerce sales are growing at an astounding rate.

$3.5 Trillion in global e-Commerce purchases will happen in 2019. This number is only expected to grow by over 17% next year.

Many e-commerce store owners are looking to capture a greater piece of this new economic pie. But how do you achieve more sales and growth?

<a href="https://martinochwat.com/growth-hacking/12-strategies-digital-marketing/">Digital marketing strategies</a> focus on helping you generate more sales. More important, they can help you develop an emotional connection with your audience, keeping them coming back in the future.

To get started, here are the top 21 untapped marketing strategies every e-Commerce store should follow to gain the trust and loyalty of your followers.

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Customers gain insights into products, which help them to make purchasing decisions. <a href="https://thenextscoop.com/start-money-making-blog/">Blogging</a> builds trust with your audience. It also keeps them coming back whenever they need to learn more about a product.

1. Podcasts: A <a href="https://thenextscoop.com/category/digital-marketing/">podcast</a> is a no-nonsense medium to discuss and share opinions in an open environment. Podcasts bring a different kind of learning experience to play. Hosting events with industry experts or calling in-house experts to share views is a brand-building activity.

Recommended: <a href="https://thenextscoop.com/soar-digital-marketing-strategy-above-the-rest/">8 Ways To Soar Your Digital Marketing Strategy Above the Rest</a>

It shows the compassion, commitment, and eagerness to share knowledge. Having your own podcast or being featured in one can also help generate additional sales.

2. Infographics: You’ve likely heard a picture is worth a 1000 words. Visual content appeals to audiences. Infographics present data in an accurate way and bring attention to crucial data points. They lend transparency to numbers and makes it far easier to understand than written text. Consider adding <a href="https://thenextscoop.com/10-steps-to-creating-shareable-infographics/">infographics</a> to your blog and online content.

3. Polls: Audiences loves polls. You could compare them to crosswords or quizzes. Adding GIFs or photos to go along with answers has brought a new breath of life to polls.<a href="https://thenextscoop.com/social-media-marketing/"> Social media</a> is all about experimentation. Your followers like to engage with polls where they can feel like they are connecting with your brand.

4. Action Camera Content: Who doesn't love adventure? Action camera content (made with cameras like GoPro) is becoming popular among audiences worldwide. It's one of the most untapped <a href="https://thenextscoop.com/social-media-marketing-rules/">digital marketing strategies of 2019</a>. Youtube has many such video examples where pets with action cameras tied to the collars create fun short films.

5. Create Groups: Every brand should work on building a unique social identity. They can do this by building a community of people who believe and follow their same philosophy and values. To get started, you can <a href="https://groupboss.io/blog/how-to-create-facebook-group/" rel="follow">create a Facebook group</a> or a similar community. It's another way to show customers you value their opinions.

6. Shareable & Engaging Content: There’s nothing new about creating the content that people want to read, share and promote. It's one of the oldest digital marketing strategies. Consider working with other websites, blogs, or publications in your space to <a href="https://thenextscoop.com/3-simple-steps-to-an-effective-content-marketing-strategy/">increase your content’s reach</a>.

7. Organize Live Events: <a href="https://thenextscoop.com/category/branding/">Brands</a> should consider organizing live events. In the media space, publicity exceeds reputation. Live events are a part of the marketing strategy to generate interest and add character to your brand image.

A marketing strategy is a message you share with an audience by believing in them, and the audience returns the favor by putting faith and <a href="https://thenextscoop.com/marketing-tips-that-build-customer-trust/">trust in your brand</a>.